SHe Travel Club, Safe & Happy Everywhere!08.01.2024

Accor, a world leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, recently announced a partnership which aims to reimagine the female travel and hospitality experience. SHe Travel Club is the first and only hotel label, which leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements.

“She travel club is the fruits of my own experience in travelling all over the world. She, Safe & happy everywhere, is my promise to all women. Our label will help to make hospitality better for women and facilitate the travelling experience for all of us. We want to contribute to open the eyes of the hospitality sector and help hotels to be part of the social change and integrate women comfort safely in their customers’ experience.” Valérie Hoffenberg, Founder She Travel Club.

Women represent 64% of global travelers, but according to SHe’s global survey of 5,000 women in five regions, 85% consider their needs are not fully met by the industry. The survey identified four key pillars: Safety, Comfort, Service and Dining & Entertainment. As such, the labelling process assesses hotels against these four categories and provides three levels (Silver, Gold and Platinum) catering for all hotel segments.


Sofitel Legend Casco Viejo was certified with the “Gold” label, focusing on Security, Comfort and Services & Amenities.


“Customer experience is an extremely important factor and therefore receives great focus within our hotel operations. Making our hotels an inclusive environment is in Accor’s DNA. Therefore, the GOLD certification of the Sofitel Legend Casco Viejo hotel, awarded by SHe Travel Club, reinforces our commitment to offering support and good experiences to female travelers, providing a place where everyone can feel welcome, safe and happy. The fact that we are attentive to the demands of our clients and seek to serve each segment in a unique and personalized way, has made us improve even more the experience of women travelers, adapting our products and services to guarantee the greatest comfort and safety possible”. David Kianni, General Manager – Sofitel Legend Casco Viejo, Panama City.


We are proud to be part of an exclusive collection of hotels, which guarantees a level of comfort, security and services that meet the expectations of women. Today, our commitment to improving hospitality for women is stronger than ever.


Convinced of the importance of a distinction for and by women, we invite our clients — those who wish to help us improve the quality of the services dedicated to them in our hotels — to fill out the SHe Travel Club questionnaire available here.


About Sofitel Legend

Sofitel Legend is an illustrious selection of heritage luxury hotels where the best of past and present converge. Set within beautiful and culturally-rich destinations with such notable hotels as the Sofitel Legend Santa Clara Cartagena, Sofitel Legend Old Cataract Aswan and Sofitel Legend Metropole Hanoi, each legendary retreat is both timeless and elegant, delivering lavish settings, renowned restaurants and modern comforts matched with impeccable service for the ultimate luxury experience. Noble, rare and soulful, Sofitel Legend hotels entice worldly travelers who are all drawn to these beloved places of grandeur for their storied past, architectural beauty, sweeping vistas and enchanting ambience. Sofitel Legend is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.


About Accor

Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram. | |


Press Contact:

Mónica Soto | Marketing Manager



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